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Ethical men's clothing, selected with style

Look behind what you buy icon

There's a story behind everything we buy. Who made it? Where did the materials come from? This story is normally hidden from our view. But that's where our marketplace is radically different. Our aim is to empower you to take a stand for the things that matter to you.

A crafted collection:

Build out your wardrobe whilst doing a good deed at the same time.

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GQ

Your go-to shop for ethical menswear.

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Good On You

The home of e-commerce with a heart.

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The Guardian

Browsing the products is more like an edifying ramble around Wikepedia than a furtive wallet scramble on ASOS.

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Time Out Magazine

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Pioneering brands on our marketplace:

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