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Wear a better story

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Ethical men's clothing, selected with style

Wear This With That:

Your seasonal style sewn-up.
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Freshly-sewn:

Designed to please. Ethical production. Crafted to last.
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See our Trustpilot

No polyester:

It's our policy.

Jackets & Overshirts

T-Shirts

Shirts

Sweatshirts & Hoodies

Knitwear

Brothers essentials

Browsing the products is more like an edifying ramble around Wikepedia than a furtive wallet scramble on ASOS.

Time Out Magazine

The home of e-commerce with a heart.

The Guardian

Build out your wardrobe whilst doing a good deed at the same time.

GQ

Your go-to shop for ethical menswear.

Good On You

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Look behind what you buyicon

There's a story behind everything we wear. Who made it? Where did the materials come from? Normally these stories are hidden from our view. But that's where our marketplace is radically different. We share who made every item and its impact on people and planet with strong points and areas for development picked out. Our aim is to empower you to take a stand for the things that matter to you.

Ethical production

See the materials and makers behind every style.

Designed to please

By brands that care about form meeting function.

Crafted to last

Wear quality, not fads.

Pioneering brands on our independently owned marketplace:

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