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Wear a better story

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Ethical men's clothing, selected with style

Freshly-sewn:

Ethical production. Designed to please. Crafted to last.
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See our Trustpilot

Natural fibres:

Our policy is no polyester.

Sweatshirts & Hoodies

Shirts

Knitwear

Jackets & Overshirts

T-Shirts

Brothers essentials

Browsing the products is more like an edifying ramble around Wikepedia than a furtive wallet scramble on ASOS.

Time Out Magazine

The home of e-commerce with a heart.

The Guardian

Build out your wardrobe whilst doing a good deed at the same time.

GQ

Your go-to shop for ethical menswear.

Good On You

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Look behind what you buyicon

There’s a story behind every pair of trousers or top. Who stitched the seams? Did the cotton grow in healthy soil?

So we invite you to ‘look behind’ with us on every product page. To see the impact on people and planet.

Ethical production

See the materials and makers behind every style.

Designed to please

By brands that care about form meeting function.

Crafted to last

Wear quality, not fads.

Good Pairings:

Your seasonal style sewn-up.
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Pioneering brands on our independently owned marketplace:

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