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Ethical men's clothing, selected with style

Ethical stories

There's a story behind everything we wear. Who made it? Where did the materials come from? Normally these stories are hidden from our view. But that's where our marketplace is radically different. We share who made every item and its impact on people and planet with strong points and areas for development picked out. So you can choose to wear an ethical story. 

The home of e-commerce with a heart.

The Guardian

Build out your wardrobe whilst doing a good deed at the same time.

GQ

Browsing the products is more like an edifying ramble around Wikepedia than a furtive wallet scramble on ASOS.

Time Out Magazine

Your go-to shop for ethical menswear.

Good On You

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Shop ethical stories:

Crafted collections of organic and ethically made men's clothing.

Jackets & Overshirts

T-Shirts

Shirts

Sweatshirts & Hoodies

Knitwear

Brothers essentials

Freshly-sewn:

Get to know our latest people and planet friendly styles.
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See our Trustpilot

Designed to please

By brands that care about form meeting function.

Ethical production

See the materials and makers behind every style.

Crafted to last

Wear quality, not fads.

Wear This With That:

Your seasonal style sewn-up.
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Ethical brands on our curated marketplace:

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