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New In

Discover the latest additions to our range of ethical and sustainable men's clothing.

Each one of them has passed our Six Point Standard - the benchmark we developed to pick new products and define what we mean by ethical men’s clothing. Every item is assessed and, if it’s up to scratch, we share our research in a footprint at the bottom of each product page. Click on any item below to find out who made it, where they made it and what its social and environmental impact is.

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  • Loose Fit Checkered Shirt

    vendor
    Knowledge Cotton Apparel
    Regular price £85.00
    Regular price Sale price £85.00
    Fairtrade
  • Wonderwall T-shirt

    vendor
    NWHR
    Regular price £49.00
    Regular price £42.00Sale price £49.00
    Made in Europe
  • John Mid Straight

    Medium black
    vendor
    Mud Jeans
    Regular price £139.95
    Regular price Sale price £139.95
    Circular
  • Double layer fine merino wool beanie

    vendor
    Knowledge Cotton Apparel
    Regular price £35.00
    Regular price Sale price £35.00
    Responsible wool
  • Fungui Long T-shirt

    vendor
    NWHR
    Regular price £70.00
    Regular price £47.00Sale price £70.00
    Made in Europe
  • Badge t-shirt

    Safari melange
    Safari melange
    vendor
    Knowledge Cotton Apparel
    Regular price £35.00
    Regular price £35.00Sale price £35.00
    Regenerative
  • Low Wool Rib Beanie

    vendor
    Knowledge Cotton Apparel
    Regular price £35.00
    Regular price Sale price £35.00
    Responsible wool
  • Double layer fine merino wool beanie

    vendor
    Knowledge Cotton Apparel
    Regular price £35.00
    Regular price Sale price £35.00
    Responsible wool
  • Waterfront Merino Jumper

    Fresh green
    Fresh green
    vendor
    Brava Fabrics
    Regular price £124.00
    Regular price £124.00Sale price £124.00
    Responsible wool
  • Bryce Mid Straight

    Authentic indigo
    vendor
    Mud Jeans
    Regular price £129.95
    Regular price Sale price £129.95
    Circular
  • Regular merino knit crew neck

    Dark Grey Melange
    Dark Grey Melange
    vendor
    Knowledge Cotton Apparel
    Regular price £95.00
    Regular price Sale price £95.00
    Responsible Wool Standard
  • Loose Fit Checkered Shirt

    vendor
    Knowledge Cotton Apparel
    Regular price £85.00
    Regular price Sale price £85.00
    Fairtrade
  • Badge t-shirt

    Sharkskin
    Sharkskin
    vendor
    Knowledge Cotton Apparel
    Regular price £35.00
    Regular price £35.00Sale price £35.00
    Regenerative
  • Comfort Chino

    Green
    Green
    vendor
    Brava Fabrics
    Regular price £99.00
    Regular price £99.00Sale price £99.00
    Made in Europe
  • Structured cotton sweater

    vendor
    Brava Fabrics
    Regular price £83.00
    Regular price £83.00Sale price £83.00
    Made in Europe
  • Dunn Low Tapered

    O3 Grey
    vendor
    Mud Jeans
    Regular price £129.95
    Regular price Sale price £129.95
    Circular
  • Patio Radio T-shirt

    Black
    vendor
    NWHR
    Regular price £42.00
    Regular price £42.00Sale price £42.00
    Made in Europe
  • Comfort Chino Denim

    Denim
    Denim
    vendor
    Brava Fabrics
    Regular price £99.00
    Regular price £99.00Sale price £99.00
    Made in Europe
  • Waterfront Merino Jumper

    vendor
    Brava Fabrics
    Regular price £124.00
    Regular price £124.00Sale price £124.00
    Responsible wool
  • Mambo T-shirt

    vendor
    NWHR
    Regular price £49.00
    Regular price £42.00Sale price £49.00
    Made in Europe
  • Bryce Mid Straight

    Stone black
    vendor
    Mud Jeans
    Regular price £129.95
    Regular price Sale price £129.95
    Circular
  • Now Where? Crewneck

    vendor
    NWHR
    Regular price £79.00
    Regular price £79.00Sale price £79.00
    Made in Europe
  • Tribal Shapes Hoodie

    vendor
    NWHR
    Regular price £79.00
    Regular price £79.00Sale price £79.00
    Made in Europe
  • Bryce Mid Straight

    Strong blue
    vendor
    Mud Jeans
    Regular price £129.95
    Regular price Sale price £129.95
    Circular

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