Reimagining Cultural Values: Consumption is Relational
Covid-19 has revealed weaknesses in our existing systems, and panic-buying in particular has revealed that we do not think about how our consumer choices affect others. Although there is plenty of toilet paper to go around, we now have an unequal distribution because with heightened anxiety, a handful of buyers have first considered their own needs above the needs of society as a whole. I don’t blame them. Over the last 500 years of Western thought, we have seen a gradual trend towards placing value on the individual above the relational ties between individuals. We consider ourselves to be autonomous units that are self-contained, rather than relational creatures who are designed to love.