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Ethical men's clothing, selected with style

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Latest ethical styles:

Get to know our freshly-sewn people and planet-friendly styles.
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Ethical production

Discover the impact of every style on people and planet, with our product footprints.

Designed to please

We’ve hand-picked the most timeless styles from our favourite ethical designers for you.

Made to last

Invest in clothing made with care, from high quality materials, that you can love for longer.

Wear a better story:

Crafted collections of organic and ethically made men's clothing.

Ethical T-Shirts

Ethical Knitwear

Ethical Hats & Scarves

Ethical Sweatshirts & Hoodies

Brothers essentials

Ethical Jeans

Look behind what you buy icon

There's a story behind everything we buy. Who made it? Where did the materials come from? This story is normally hidden from our view. But that's where our marketplace is radically different. Our aim is to empower you to take a stand for the things that matter to you.

Look behind now

Ethical 'fits

Our finest ethical styles put into timeless outfit inspiration
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Browsing the products is more like an edifying ramble around Wikepedia than a furtive wallet scramble on ASOS.

Time Out Magazine

The home of e-commerce with a heart.

The Guardian

Build out your wardrobe whilst doing a good deed at the same time.

GQ

Your go-to shop for ethical menswear.

Good On You

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Pioneering brands on our marketplace:

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